CyBuy engaged Catalyst to determine whether or not consumers were capable of understanding and using their innovative new email marketing technology.  To accomplish this, we designed and developed prototypes of three alternative interface approaches.  The prototypes offered consumers a purchase opportunity in an email, and the goal of the test was to identify the design that was most effective at communicating the process and was perceived as most secure from the shopper's perspective.  The tests revealed that users felt strongly positive about the convenience of this new technology, and, based on our testing, the clear communication of this value became a key component of the company's strategy.

Services we Provided:
User Interface Design
User Testing 

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