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| Case Studies |
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Sirius Satellite Radio
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User Interface Design
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Sirius Satellite Radio, a major player in the burgeoning subscription-based radio category and new employer of Howard Stern, asked Catalyst to provide usability testing on its web presence. We helped the company better define its understanding of how to develop business on the Web by converting non-subscribers into subscribers through user-testing and information architecture.
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Cable & Wireless
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User Interface Design
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Cable & Wireless, a multi-billion dollar telecommunications conglomerate with operations in 80 countries, needed a site that would reflect and advocate for the way it was restructuring its businesses - while still allowing customers and others to access legacy content. Navigation, information architecture and a different look and feel for the site were all top priorities. Catalyst relied on extensive user-navigation scenarios and fresh brand renderings as well as major revisions to how the company classified and used existing information, such as case studies.
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Infomarkets
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User Interface Design
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Infomarkets.com was an "expert marketplace" where information seekers paid experts for their answers to specific questions. Catalyst conducted a thorough competitive user interface analysis of the various other companies in this space, and produced a new design that was more customer-focused and flexible enough to be integrated into Infomarkets' partner sites.
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CDNOW
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Usability Evaluation / User Interface Design
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CDNow, a pioneer in online shopping, engaged Catalyst to conduct an exhaustive usability evaluation of CDNOW's interface that targeted areas of the site for redesign that could have the greatest impact on customer conversion. Following our evaluation, we provided CDNOW with new design alternatives for these high priority areas.
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CyBuy
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User Testing
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CyBuy, a subsidiary of NatWest, enaged Catalyst to test an innovative email marketing technology that allowed customers to complete e-commerce transactions from inside an email message.
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Richard Simmons
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User Interface Design
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Catalyst was hired to create a new design for Richard Simmons' subscription
site. The site is designed to support Richard's thriving online community and host the various communication and weight-loss support tools that he offers in his Clubhouse.
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USAToday.com
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Competitive Analysis
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USAToday.com engaged Catalyst to conduct a competitive analysis to review personalization strategies and the use of interactive features on competitor news sites.
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Bookspan
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Quality Assurance
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As an extension of our user experience analysis methods, Catalyst designed a customized Quality Assurance testing and bug-tracking system to support the development of a new Internet platform for the Bookspan clubs. This effort involved the creation of rigorous test scripts, tester manuals and logs, as well as the customization of bug tracking software and management of bug reporting and resolution processes.
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| Interested in finding out
more about our Case Studies? |
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| "Catalyst's Usability Evaluation got right to the heart of key design issues on CDNOW that were acting as a barrier to increased customer conversion. More importantly, their redesign concepts offered simple but effective solutions that helped us achieve our goals while delivering our customers a better, and more satisfying, experience on the site." |
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Dana Lasher
VP E-Commerce
CDNOW
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