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| Catalyst Team |
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Nick Gould / CEO |
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Nick has held a variety of leadership positions focusing on Internet product development and strategic partnerships and joint ventures. Most recently, Nick was VP of Internet Strategy and Business Development for Scholastic Inc., the global children's publishing and media company. Prior to that, Nick led Business Development efforts for BOL.com, Bertelsmann's International online bookselling venture, and Citigroup. Nick's Internet career began at Prodigy Internet where he directed the development of several high-level cross-content initiatives including Prodigy's 150+ online communities and the Prodigy Internet IE 4.0 Active Channel. Nick also provided strategic business affairs and business development support to Prodigy's content departments.
Nick earned BA in Philosophy from Vassar College and a JD, cum laude, from Benjamin Cardozo Law School. |
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Jon Mysel / Founder and Principal Consultant |
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Jon is a Founder of Catalyst Group and a User Interface Design Consultant with 16 years of experience in the specification, design and evaluation of product interfaces. Before forming Catalyst, Jon was a Principal Consultant and Sydney Office General Manager at The Hiser Group, Australia's leading usability and user interface design consulting firm. Prior to joining The Hiser Group, Jon was employed as a Senior Usability Engineer in the Usability Design Group at Digital Equipment Corporation. Working as an internal consultant, Jon carried out hardware and software usability as well as user interface design consulting.
Jon holds a B.Sc. in Engineering Psychology from Tufts University and an MBA from Babson College. |
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Peter Hughes / Founder and Principal Consultant |
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Peter is a Founder of Catalyst Group with 13 years experience in marketing, interface evaluation, design and specification. Most recently, Peter's work has focused on the development of online techniques and processes to improve the commercial effectiveness of Websites. Prior to forming Catalyst, Peter was a Senior Consultant at The Hiser Group in Sydney, Australia, where he founded its Web-based usability consulting services in August 1996. Peter's work at Hiser involved managing the Web Usability Services group and playing a leading consulting and design role for the company's clients.
Peter has a combined marketing, technology and design background and holds a Bachelor of Science (with Honors) in Business Administration from City University in London and has a postgraduate Design Diploma from the University of Technology, Sydney. |
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John Franklin / Chief Marketing Officer and Principal Consultant |
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John has 13 years' experience in marketing communications and research, advising companies of all sizes on branding, public relations and marketing campaigns. Since 2000, he's spent most of his time working on interactive assignments where an understanding and articulation of online consumer behavior is critical to the success of a communications program. Most recently, John was a Partner at Westhill Partners in charge of that agency's Media Strategies Group. Prior to that, John was Vice President at SS+K, an integrated advertising, PR and marketing agency. There and at Westhill, he consulted for Yahoo!, Dell, Microsoft, Nike, Nextel, MySpace, Qwest, RoadRunner and the Chicago Sun-Times, among other clients.
John holds a BA, cum laude, from Princeton University. |
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| Interested in finding out
more about the Catalyst Team? |
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| "Catalyst's Usability Evaluation got right to the heart of key design issues on CDNOW that were acting as a barrier to increased customer conversion. More importantly, their redesign concepts offered simple but effective solutions that helped us achieve our goals while delivering our customers a better, and more satisfying, experience on the site." |
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Dana Lasher
VP E-Commerce
CDNOW
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