McChipotle
Chipotle is a pretty good, pretty tex-mex burrito chain. Owned mostly by McDonalds. That’s kind of interesting. What’s also interesting and more pertinent to Cofactors is the way both sites use flash. As we commented when looking at the Tokyo Plastic site (March 16th, “Cool? Yes. Usable? Not Really. Should We Care?“), flash is extremely neat-o - but hard to really make usable in the classic sense of that term. Both the food sites offer examples of this. Chipotle is pretty far out there, and therefore funny and irreverent. And it pays a little more heed to the possibility of repeatable navigation than Tokyo Plastic. Even if it’s hard to remember from the navigation chip wheel which section is which. McDonalds, in keeping with a corporate site, is easier still to navigate. And surprising, then, only in the degree to which top level pages use flash. But it’s in that combination of flash and html that the greater usability resides, even if the site isn’t as enthralling as Tokyo Plastic’s. At some point, we’ll extract some principles from all this…
