Screen Size Matters
The screen-size issue, as a Catalyst white paper points out (you can download it here, but be aware it’s a large file), is a serious one for any organization designing a website in the next 1-2 years. In our Q1 ‘05 white paper, Catalyst takes an in-depth look at how this issue affects nearly every site that hopes to appeal to a broad audience.
Separately, as an illustrative aside, The Wall Street Journal noted (in “Europe’s Newspapers Adopt Tabloid Format To Boost Circulatio” on 12/22/04) that European newspapers were abandoning their typical broadsheet format. Apparently, young people – especially women – weren’t subscribing, at least in part because the papers simply weren’t easy to read when commuting or on the fly. Once a better format, or interface, was adopted, the circulation declines of the last twenty years have started to reverse.
July 14th, 2005 at 2:28 pm
[…] of horizontal scrolling and the related questions of screen resolution (or, if you prefer, “viewport size”) and advertising-friendly page layouts. Mo […]