Amnesty International has launched a chilling and powerful new campaign aimed at educating people about human rights abuses taking place “elsewhere” — the tag line is “It’s not happening here, but it’s happening now.” Check it out.

(Thanks to SvN)

This got me thinking (in one of the several hundred mental micro-segments that comprise a typical day) about cause-related advertising and whether or not the existence of a deeply felt political message improves the qualilty / sophistication of the final product. Not quite! A quick search revealed this recent anti-global warming propaganda campaign from the Competitive Enterprise Institute. The imagery, editing, and voiceover of these spots are perilously evocative of a Saturday Night Live spoof on YouTube. Not to mention the tagline: “Carbon Monoxide. They call it pollution. We call it life.” Whatever the truth of global warming may be, with all the energy / industrial money behind a campaign like this they could have at least made better advertising. Maybe left-leaning causes are more creative?

This entry was posted on Wednesday, June 7th, 2006 at 2:16 pm and is filed under General.