VW’s innovative new Passat promotion is a great way to waste… oh, at least a half-hour. The mini-site presents 120 short films (*very* short), each of which was insipired by one of the 120 new Passat features. So, you have a funny play on the expression “feature film” (yuk, yuk), as well as a fairly unique and engaging all-Flash presentation. As an extra bonus, we at Catalyst have pre-jargonized this presentation technology for you. Introducing: “Flideo.” We fully expect to be reading all about the Flideo revolution in tomorrow’s Wall Street Journal, and have already organized a Conference around the subject.

All snark aside, the site is quite amusing — if only marginally relevant to the actual product it’s intended to promote. Our current office favorites are films 6, 35, 48, and 75.

This entry was posted on Wednesday, November 2nd, 2005 at 5:15 pm and is filed under General.