Ours is a Manly Site!
This just in: a recent study indicates that men “responded better to [websites with] dark colors and straight, horizontal lines across a page. They also were more pleased by a three-dimensional look and images of “self-propelling” rather than stationary objects.”
Hmmm. I’m not sure there could be a better description of our site design. And here we thought we were being all scientific and gender-neutral… It may also come as a suprise that a company whose site has such a “masculine orientation” redesigned the Internet’s #1 Women’s Website!
In all seriousness, this is one of those things that seems totally obvious once it’s pointed out to you. We’ve been considering a new skin for our site, anyway, so this study is a semi-serious wake-up that our new design should appeal to all applicable genders.