Via Duct Tape Marketing, we saw this solid overview of some rationales for blogging. It’s clean and quick, which is great - and covers a lot of bases that businesses are usually interested in, from customer relationships to SEO. At a more granular level, of course, tactical questions like those we raised yesterday about how best to blog still stand. But as a top-level rationale for maintaining a blog, Visionpace nails it.

JF

This entry was posted on Wednesday, June 29th, 2005 at 9:45 am and is filed under General, Diary of a Business Blog.