Competitive Analysis

Why do it?
Who wouldn't want to leverage their competitors' collective product development investment to inform the design, or redesign, of their own products?  Competitive Analysis reveals and analyzes the strategies and approaches that different companies have adopted in confronting the same problem.  The result is a deeper understanding of how best to compete. 

What's delivered?
A Competitive Analysis Report that offers a side-by-side comparison of specific functional elements across a set of competitors.  Our report identifies and analyzes competitive best practices and makes specific design recommendations for moving forward with best of breed functionality.