Case Study: Cable + Wireless

Standardizing a Global Site
Cable & Wireless, a major international telecommunications conglomerate, has worked with Catalyst several times over the years. Most recently, C&W; was preparing to radically restructure its business, including exiting the domestic US telecom market. The company requested visual branding, user interface and information architecture for a complete website redesign and migration to a new Content Management System (CMS).

Services Provided

User Interface Design, Visual Design, Audience Profiling, Information Architecture

Methodology/Solution
Catalyst identified and mapped user-navigation scenarios and refined C&W;'s suggestions for information architecture relating to those scenarios. Ultimately, Catalyst delivered multiple visual branding treatments and HTML page templates for the entire site. We also created a navigation system and style guide.

Benefits

• Enabled widely divergent audiences to derive individualized benefits from a common set of case studies

• Fresh online branding for C&W;'s global site

• An audience-driven framework for the new site that had to provide superior navigation, while still accommodating certain content and functionality that would not change

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