Cofactors Blog

Pronounciation: "KO-FAK-TRS"

Welcome to CoFactors, the research + development crucible for Catalyst Group. Here, we expand and codify our observations and experience independent of clientdriven situations. Our position as consultants gives us an exceptionally broad view of the Web and interface design issues + culture. Feel free to link to our blog, send feedback, download white papers or even to read about developments in our own business.

Bubble.icio.us

The NY Times is all doom and gloom about the new Internet Bubble — citing the stratospheric valuations that have been bandied about for Facebook, etc. Not that I disagree, but I was amazed that the article failed to point out one major difference between Bubble 1.0 and Bubble 2.0: the IPO factor. In round one, the fuzzy math of Internet Startup Valuation was foisted on the public — and a lot of regular people lost big in the eventual bust. These days, an Internet IPO is a pretty scarce animal. If monoliths like Microsoft, Google, and Yahoo want to battle it out — outbidding each other for the next big thing, should we really care? Even if they make a bad bet (as eBay apparently did with Skype), the long term impact on their investors is pretty negligible.