Traditionally, user-centered design halts at the border of development. To Catalyst, this unnecessarily limits the value of your investment in such design.

Fast-moving competition and web-savvy consumers mean that major improvement of an interface's usability is itself a marketable advantage. But few organizations fully leverage this asset, due to the historical separation between interface development and areas like marketing communications or human resources. Catalyst can help bridge this gap - and extend the benefits of user-centered design beyond the development process.

SERVICES ASSOCIATED WITH COMMUNICATING USABILITY CAN INCLUDE:

Usability Communications Evaluation - Our staff will audit your corporate/product communications initiatives and your usability assets, and map correlations between the two. We then draft a report that identifies how you might benefit from more "usable" communications as well as top-line recommendations for scoping and structuring a related program.

Brainstorming, Facilitation + Training - In conjunction with an interface redesign, Catalyst can add value by devoting a live session with partner-level staff to generating usability communications ideas. Or we will welcome three to five of your best and brightest marketers and usability professionals and facilitate a collaborative examination of how best to promote interface improvements to appropriate audiences. As a separate service, we can also help train communications staff - such as those tasked with front-line public and industry analyst relations - to better understand usability as a communications asset.

User-Centered Communications Specification - This encompasses an Evaluation and entails a detailed plan for integrating improvements to user-centered design into existing external or internal communications channels. The plan can extend from messaging, to audience targeting, to logistics and communications tactics.