You've just built a new web-based interactive product for consumers - and your team designed it to be better than the competition. But apart from a few first-to-market features, the best thing about it is just that it works better. You know, because you built it to be friendlier - and even tested it. But how do you promote that quality?

This is a question Catalyst is uniquely equipped to answer. Traditionally, there's a gap between development teams (consisting of software coders through user interface and graphic designers) and promotional + business staffs (ranging from PR professionals to sales, to executives). This split means that a key competitive asset often falls between the cracks: the quality of an interface's usability.

As consumers and employees get more sophisticated, they expect more from interactive systems - and they appreciate organizations that specifically invest in making such systems better. The Catalyst team is a unique mix of user-centered design and marketing communications professionals. As a result, we can help a company map the ways improvements in usability should translate into credible promotional claims. It's an emerging field that applies traditional communications disciplines to user-centered design data and techniques. And it can enrich everything from sales to investor presentations. Contact us to learn more - or check out our specific capabilities for communicating usability, as well as the general Services section of our website.