FOR IMMEDIATE RELEASE

Online Advertising, eCommerce Complicated By Major Shifts in Consumer Screen Resolution

Catalyst Group Design White Paper Analyzes Costs and Options for the Post-800x600 World

NEW YORK CITY, NY, FEBRUARY 28, 2005 - Catalyst Group Design, a leading user-centered design consultancy, today issued a new white paper, "Screen Size Matters: Best Practices For Designing Sites To Match Browser Resolution." For some time, the consumer default for "seeing" the Internet on a computer monitor has been 800x600 pixels. However, this can no longer be called the sole standard - since millions of people now are looking at the Web at higher resolutions. Catalyst's analysis takes an in-depth look at what screen resolution is and how it affects both the economic and qualitative aspects of good website design - and offers suggestions for how the marketplace should deal with the shift in consumer monitor resolution.

"It'll be twelve to twenty-four months before the market again approaches a single standard," said Nick Gould, CEO of Catalyst. "Decisions you make in the meantime can be expensive if you're not careful."

The paper can be downloaded at http://www.catalystgroupdesign.com/cofactors under Featured White Paper.

About Catalyst Group Design

Founded in 1998, Catalyst Group Design (www.catalystgroupdesign.com) improves websites and other interfaces through insights into and testing of key audience behavior. The firm specializes in user-centered research and design that extends from core interface architecture into visual design, marketing and branding strategy, and usability-related communications planning. This whole-business approach anchors relationships with clients like Boeing, Ford, iVillage, Hearst Magazines, Sirius Satellite Radio, About, JP Morgan Chase and Zagat.