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Effectiveness of your current site design � An Independent
Overview
We provide you with a detailed list of design observations
and solutions, prioritized by the effect they have on your business.
Addressing these issues will improve your site's commercial potential.
Comparison
of site design and features � Best of Breed in your market
By comparing the features
and functions of your site with your competition, we can identify
the "best-of-breed" attributes of sites in your market.
How
customer focussed and user�friendly is your site?
Your
site must be both easy to use, lead customers towards satisfying
their objectives, as well as meet your commercial objectives. We
also assess how well the site caters to customers of varying online
ability.
Increasing
Customer Loyalty To Your Site
Popularly known as "making your site sticky".
A recent Forrester Research Inc. study determined that poor site
design can turn-off up to 40% of return visitors. We provide you
with solutions to increase the effectiveness of your site in retaining
customers and developing greater site loyalty.
Reducing
Operational Costs
This is a key component of improving a site's
profitability. A recent Jupiter Communications survey found that;
when faced with a technical or customer service problem 9% of customers
left and never returned, and 23% sought a competitor. We provide
you with a summary of where your site's design can be improved and
solutions to reduce your cost of sales.
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