Before making changes to your existing site, or developing your new site, you need the right information to make informed decisions. We provide you with a detailed comparison of your site against your competition by looking at the feature sets and the design effectiveness of each. Using our market tested qualitative and quantitative techniques we can pinpoint competitive opportunities to help you leapfrog your competitors and identify where design attention needs to be directed.

Deliverables:


Effectiveness of your current site design � An Independent Overview
We provide you with a detailed list of design observations and solutions, prioritized by the effect they have on your business. Addressing these issues will improve your site's commercial potential.

Comparison of site design and features � Best of Breed in your market
By comparing the features and functions of your site with your competition, we can identify the "best-of-breed" attributes of sites in your market.

How customer focussed and user�friendly is your site?
Your site must be both easy to use, lead customers towards satisfying their objectives, as well as meet your commercial objectives. We also assess how well the site caters to customers of varying online ability.

Increasing Customer Loyalty To Your Site
Popularly known as "making your site sticky". A recent Forrester Research Inc. study determined that poor site design can turn-off up to 40% of return visitors. We provide you with solutions to increase the effectiveness of your site in retaining customers and developing greater site loyalty.

Reducing Operational Costs
This is a key component of improving a site's profitability. A recent Jupiter Communications survey found that; when faced with a technical or customer service problem 9% of customers left and never returned, and 23% sought a competitor. We provide you with a summary of where your site's design can be improved and solutions to reduce your cost of sales.

 

 


Catalyst Group Design

130 Cedar St. 8th Floor New York, NY 10006
P 212 791 7001 F 212 791 7202

email us at [email protected]

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