Usability of Presidential Candidate Sites
So much has been made of the role of the Internet in this year’s presidential election. In particular, the Obama campaign has made some impressive claims about the success of BarackObama.com in fund-raising and organization of supporters. Even on the most superficial level, the two candidate sites have a lot in common in terms of structure and content. But, to our eyes, there are many differences in terms of the design approaches taken by the two organizations. We wondered how ordinary voters might see these differences, so we conducted a comparative usability study of the two sites. The results, which can be downloaded here, were really fascinating.
Have a look. We’re really interested in any feedback.
Also, if you are curious about other Catalyst White Papers, you can find them here.