| Bertelsmann
On Line (www.bol.com) |
| Usability
and user interface design directors for $200+ million investment in
international book retailing sites (UK, Germany, France, Spain, Netherlands)
to compete with Amazon. Catalyst conducted extensive competitive research
and provided user interface design solutions to improve the checkout
process, personalization features, search functions, recommendations
engine, and information and interaction design of the site. Solutions
were tested extensively with actual target customers. |
 |
| ScreamingMedia
(www.screamingmedia.com
) |
| Catalyst
provided product strategy, conceptualization and user interface design
for several ScreamingMedia initiatives. We conducted an initial analysis
of their business processes, including interviews with current customers
and reviews of service installations, to develop the functional requirements
and user interface design for ScreamingMedia's web site. Catalyst
also helped define and design ScreamingMedia's first completely web-based
product offering, News!Stand, which delivers news headlines to web
sites. |
|
| Scholastic
Inc. (www.scholastic.com) |
| Catalyst
provided user experience conceptualization, design and testing services
to Scholastic in the context of a multi-million dollar commerce initiative.
We have also acted as an ongoing design and product strategy resource
to the Scholastic Internet Group, providing user interface design
and testing support for a variety of proposed features and functions
for Scholastic.com. |
|
| Information
Markets Corp. (www.infomarkets.com) |
| Infomarkets
retained Catalyst to conduct a thorough competitive user interface
analysis and produce a new design that was more customer-focused and
flexible enough to be integrated into Infomarkets� partner sites. |
|
| AXA
Advisors (with Oracle Corporation) |
| Catalyst
was engaged by Oracle to redesign the interface for a complex personal
financial planning application that supports AXA�s financial advisors
in the advice they deliver to their clients. |
|
| Oracle
Corporation |
| Catalyst
provided detailed user interface design solutions that are currently
being implemented and integrated into Oracle's next generation e-commerce
platform. |
|
| USA
Today (www.usatoday.com) |
| Catalyst
delivered competitive site reviews and moderated brainstorming sessions
on a proposed site redesign. We also provided input on design issues
associated with site structure and navigation, use of interactive
elements and personalization. |
|
| Doubleday
Interactive |
| Catalyst
designed a user interface to support a new business model for internet-only
book clubs. We facilitated brainstorming sessions to define business
requirements and business model options and designed a user interface
specification that was used as the basis for an RFP to develop the
site. |
|
| Haute
Decor (www.hautedecor.com
to be launched soon) |
| Catalyst
led Haute Decor through a product definition and conceptualization
process for the design of a home interiors web site. The site included
several challenging design interfaces, including the process that
supports interior designers in developing an online design brief to
define the design project, the selection of products which are reviewed
by clients, the creation of invoices and tracking of product orders.
Catalyst delivered a User Interface Design Specification, which was
used to develop the site. |
|
| Sphera
Optical Networks (with RedAnt Design, www.spheranetworks.com)
|
| Sphera
engaged Catalyst to define design and branding requirements and provide
full-scale project management services for the launch of their debut
site. Working with RedAnt Design, our visual design and branding partner,
we rose to the challenge of creating a sophisticated and graphically
unique site that also provides Sphera's customers and investors with
easy access to the information they need. |
|
| Prudential
Insurance |
| Delivered
usability and user interface design training to software developers
and business analysts. Catalyst delivered a series of 4 day training
workshops that covered issues including interface design, user testing,
usability analysis and collaborative design issues. |
|
| Qtopics
(with Blue Dingo, www.qtopics.com) |
| Catalyst
conducted an expert review of the initial user interface designs for
Qtopics, a polling network that enables users to post and participate
in online polls. We also participated in initial product conceptualization
meetings to define the functionality and user interface design. |
|
| EdificeRex
(with Concrete Media, www.edificerex.com) |
| Catalyst
conducted usability testing of the beta-test site this building-specific
portal site, which offers community related information and an interface
between tenants and the property management company. |
|
| Lids
Corporation (with Concrete Media, www.lids.com) |
| Conducted
usability testing of initial site concepts and final site implementation.
Initially customers were involved in the evaluation of several initial
home page designs to gauge their impressions of the new site design,
as well as interviewed on hat-buying behavior. After the site was
launched, customers were observed using the site and purchasing hats
in order to verify the final site design. |
|
