| Bertelsmann
On Line (www.bol.com) |
| Role:
Usability and user interface design directors for $200+ million investment
in international book retailing sites (UK, Germany, France, Spain,
Netherlands) to compete with Amazon. Catalyst conducted extensive
competitive research and provided user interface design solutions
to improve the checkout process, personalization features, search
functions, recommendations engine, and information and interaction
design of the site. Solutions were tested extensively with actual
target customers. |
 |
| ScreamingMedia
(www.screamingmedia.com ) |
| Role:
Catalyst provided product strategy, conceptualization and user interface
design for several ScreamingMedia initiatives. We conducted an initial
analysis of their business processes, including interviews with current
customers and reviews of service installations, to develop the functional
requirements and user interface design for ScreamingMedia's web site.
Catalyst also helped define and design ScreamingMedia's first completely
web-based product offering, News!Stand, which delivers news headlines
to web sties. |
|
| Scholastic
Inc. (www.scholastic.com) |
| Role:
Catalyst provided user experience conceptualization, design and testing
services to Scholastic in the context of a multi-million dollar commerce
initiative. We have also acted as an ongoing design and product strategy
resource to the Scholastic Internet Group, providing user interface
design and testing support for a variety of proposed features and
functions for Scholastic.com. |
|
| USA
Today (www.usatoday.com) |
| Role:
Catalyst delivered competitive site reviews and moderated brainstorming
sessions on a proposed site redesign. We also provided input on design
issues associated with site structure and navigation, use of interactive
elements and personalization. |
|
| Doubleday
Interactive |
| Role:
Catalyst designed a user interface to support a new business model
for internet-only book clubs. We facilitated brainstorming sessions
to define business requirements and business model options and designed
a user interface specification that was used as the basis for an RFP
to develop the site. |
|
| Haute
Decor (www.hautedecor.com, to be launched soon) |
| Role:
Catalyst led Haute Decor through a product definition and conceptualization
process for the design of a home interiors web site. The site included
several challenging design interfaces, including the process that
supports interior designers in developing an online design brief to
define the design project, the selection of products which are reviewed
by clients, the creation of invoices and tracking of product orders.
Catalyst delivered a User Interface Design Specification, which was
used to develop the site. |
|
| Prudential
Insurance |
| Role:
Delivered usability and user interface design training to software
developers and business analysts. Catalyst delivered a series of 4
day training workshops that covered issues including interface design,
user testing, usability analysis and collaborative design issues. |
|
| Qtopics
(with Blue Dingo, www.qtopics.com) |
| Role:
Catalyst conducted an expert review of the initial user interface
designs for Qtopics, a polling network that enables users to post
and participate in online polls. We also participated in initial product
conceptualization meetings to define the functionality and user interface
design. |
|
| EdificeRex
(with Concrete Media, www.edificerex.com) |
| Role:
Catalyst conducted usability testing of the beta-test site this building-specific
portal site, which offers community related information and an interface
between tenants and the property management company. |
|
| Oracle
Corporation |
| Role:
provide detailed user interface design solutions that are currently
being implemented and integrated into Oracle's next generation e-commerce
platform. |
|
| Lids
Corporation (with Concrete Media, www.lids.com) |
| Role:
conduct usability testing of initial site concepts and final site
implementation. Initially customers were involved in the evaluation
of several initial home page designs to gauge their impressions of
the new site design, as well as interviewed on hat-buying behavior.
After the site was launched, customers were observed using the site
and purchasing hats in order to verify the final site design. |
|
